Pioneering Smart Mobility: An Interview with Pavan Puri, Founder of Greencore Electronics

Greencore Electronics is redefining automotive electronics in India by blending global innovation with local needs. From advanced telematics and ADAS technologies to in-car entertainment and compact tyre inflators, Greencore delivers solutions tailored for the Indian market. In this interview, Founder and Managing Director Pavan Puri shares insights into the company’s journey, strategies for staying competitive, and its vision for the future of automotive electronics.

What inspired you to start Greencore Electronics, and how has the journey been so far?

Greencore Electronics was established to bridge the gap between cutting-edge global automotive technologies and the unique needs of markets like India. Understanding the importance of localized innovation, we prioritize solutions tailored to specific driving conditions, customer preferences, and cost requirements. Our range of innovative automotive electronics includes vacuum cleaners, puncture repair kits, USB chargers, telematics, in-car entertainment systems, navigation tools, and driver assistance technologies.

By collaborating with OEMs, automakers, and research institutes, we ensure high-quality, customized solutions that meet the evolving demands of the market. Dedicated to sustainable and smart mobility, we focus on advancements in hybrid and electric vehicles, autonomous driving technologies, and connected car systems. Products like our compact Tyre Inflator & Puncture Repair Kit highlight our commitment to safety, convenience, and performance.

Could you elaborate on your strategies for staying competitive in a market dominated by global players?

Greencore Electronics relies on affordability, innovation, and customer focus. Our solutions strike the optimal blend between modern technology and cost effectiveness, making them ideal for price-sensitive regions such as India. Our extensive R&D efforts assure future-proof goods that keep up with changing industry trends. Collaborations with OEMs allow us to provide high-quality, unique solutions. We stay ahead in a dynamic automotive industry by incorporating data-driven methods into digital transformation. Localized manufacturing and make-in-India programs lessen dependence while supporting India’s self-reliance agenda. This adaptable approach enables us to exceed consumer expectations while maintaining global competitiveness.

What are the biggest challenges you face in the automotive electronics supply chain?

The Indian automotive electronics market presents both challenges and opportunities. Rapid technological advancements, stringent regulatory requirements, fluctuating raw material prices, semiconductor shortages, and the need to balance affordability with advanced technology integration are some key hurdles. However, these challenges drive innovation and growth.

Greencore Electronics addresses these issues by focusing on localized manufacturing to reduce reliance on global supply chains and adopting Industry 4.0 practices to enhance supply chain resilience. Strong supplier relationships and collaborations with OEMs help streamline production schedules, simplify operations, and improve demand management. Our in-house R&D team develops cost-effective, high-quality products tailored to the Indian market, meeting safety and emissions standards while maintaining affordability. By leveraging robust dealer partnerships and a proactive approach to supply chain management.

With the rise of connected vehicles, how is Greencore contributing to the smart mobility ecosystem?

Greencore is making significant strides in contributing to the smart mobility ecosystem with its focus on connected vehicle technologies. Modern automobiles are no longer just a means of transport—they have evolved into connected hubs, leveraging telematics to enable features such as remote diagnostics, and emergency assistance. Greencore prioritizes enhancing the driving experience by enabling in-car connectivity, including hands-free calling, smartphone integration, navigation, and access to streaming services. Their products incorporate both safety and convenience elements, aligning with global trends in intelligent mobility. By focusing on innovative solutions, Greencore positions itself as a key player in shaping the future of connected, efficient, and smart mobility ecosystems.

Advanced Driver Assistance Systems (ADAS) are gaining traction globally. What opportunities do you see for ADAS in emerging markets like India?

Advanced Driver Assistance Systems (ADAS) present significant opportunities in emerging markets like India, driven by the increasing adoption of technology in the automotive sector and a growing emphasis on road safety. With India’s high rate of road accidents, features like adaptive cruise control, lane departure warning, and automatic emergency braking could play a transformative role in reducing fatalities and enhancing driver confidence. The government’s push towards smart cities and connected infrastructure further creates a fertile ground for integrating ADAS technology into vehicles, enabling real-time communication with traffic management systems and improving overall mobility solutions.

How do you envision the future of automotive electronics in India, and what role do you see Greencore playing in that landscape?

The future of automotive electronics in India is poised for rapid growth, driven by increased consumer demand for connected and intelligent vehicles and government initiatives promoting electric mobility. As India transitions toward smart and sustainable transportation, automotive electronics will play a crucial role in enhancing safety, efficiency, and driving experiences. Key areas of growth include ADAS, telematics, EV integration, and advanced infotainment systems tailored to local market needs.

Greencore Electronics envisions itself as a leader in this transformation by focusing on innovation in safety, hygiene, and entertainment solutions. With a strong emphasis on serving OEM customers in Tier I and II markets, we aim to expand our footprint by leveraging our Gurgaon assembly plant to deliver high-quality, cost-effective solutions. By integrating cutting-edge technologies like autonomous driving systems and vehicle connectivity, Greencore will continue to drive growth and set benchmarks for excellence in the Indian automotive landscape.