Appollo led SG Sports acquires franchise in CEAT Indian Supercross Racing League

By Kirti Patil

Pune: Leading steel tube manufacturer APL Apollo group’s sports arm—SG Sports took a big leap from being Chess and cricket sponsor to entering the adrenaline-pumping real action world of motorsports as SG Sports aims to shake up another league—the CEAT Indian Supercross Racing League

SG sports recently enjoyed the exotic experience of running the franchise of SG Alpine Warriors in Tech Mahindra Global Chess League and now it has started a new journey with the franchise of SG Speed Racers in CEAT Indian Supercross Racing League. The one of its kind motorsports leagues has received a go ahead from the f Federation of Motor Sports Clubs of India (FMSCI)—the national governing body of motorsports. This is India’s first franchise-based Supercross Racing League which would bring together riders from worldwide to compete in various formats and categories.

APL Apollo is the number 1 structural steel tubing brand with a 55% market share in the domestic market. It has been into the arena of sports for a long time being the principal sponsor for Delhi Capitals in the IPL for 3 consecutive years.

The CMD of APL Apollo group Mr. Sanjay Gupta has a huge passion for sports. He envisions great potential in sports in coming years.

SG Sports’ vision is to revolutionize the sports landscape in India by providing a robust platform for emerging athletes to thrive and shine. The company believes in maximizing the potential of Indian sports and athletes through branding activities and global exposure,” said Sanjay Gupta.

“IT marks a thrilling milestone for SG Sports, as we foray into the exciting world of Supercross with the acquisition of a team in the CEAT Indian Supercross Racing League. Our legacy of promoting sports excellence drives and inspires us to develop the supercross scene across the length and breadth of India. Backed by world-class facilities and the unwavering support of the FMSCI, we envision nurturing a new generation of talented riders who can compete globally. We are grateful to CEAT Indian Supercross Racing League for this opportunity. We aspire to accelerate the growth of Supercross in India, leaving an enduring sporting legacy that is cherished across the globe,” said Mr. Gupta.

Expressing his excitement about SG Sports becoming a part of the CEAT Indian Supercross Racing League, Veer Patel, Co-founder and Director of Supercross India Pvt. Ltd, said, “We’re thrilled to announce SG Sports’ partnership with the CEAT Indian Supercross Racing League. As a strategic arm of the APL Apollo Group, SG Sports is committed to significantly impacting the sports industry. We believe this partnership will enhance the Supercross racing ecosystem and inspire millions of youth athletes nationwide.”

The inaugural season of the CEAT Indian Supercross Racing League is set to kick off in October 2023, with eight team franchises gearing up to compete for the ultimate recognition in the high-octane racing league. The league will witness breathtaking display of skills, fierce competition, and exhilarating action that will captivate audiences nationwide.

Commenting on SG Sports’ addition to the CEAT Indian Supercross Racing League, Sujith Kumar, Chairman of the Supercross Racing Commission of the FMSCI, said, “SG Sports is a remarkable addition to the CEAT Indian Supercross Racing League. APL Apollo Tubes Limited’s association with CISRL exemplifies their unwavering commitment to fostering sports in our nation. Their vision of nurturing sports and engaging millions of youths aligns seamlessly with our own mission for the development of Supercross in the country. We extend a warm welcome to SG Sports and eagerly anticipate witnessing their captivating performances on the racing track.”