ZF Group in India Launches its India Metaverse Platform to Transform its Talent Acquisition and Employee Engagement

ZF announced the launch of its Employer Branding Metaverse. This state-of-the-art virtual environment is set to redefine the standards of talent acquisition and employer branding by merging innovative technology with interactive candidate engagement. Beyond reading about ZF on the career website, candidates can now dive into a virtual world tailored to showcase the essence of the brand, the corporate culture, and the exciting opportunities that await them.

Mr. Akash Passey, President, ZF Group India noted, “We are pleased to announce the launch our ZF Metaverse India Space – a virtual initiative to attract and develop talent. This immersive virtual space will allow potential candidates to experience ZF’s company culture, work environment and services firsthand. In our virtual world, candidates will get a real-time glimpse into what it’s like to work at ZF Group. They can virtually interact with hiring managers, understand the various positions and career options open to them, and get a feel of our collaborative work culture and innovative practices that impact the future of mobility. The Metaverse is a perfect example of how technology can create a truly unique and engaging experience for our future workforce.”

“The ZF Employer Branding Metaverse offers a comprehensive and immersive experience, allowing potential candidates and existing employees to explore products and career opportunities and to engage in live events in an interactive, virtual world,” says Martin Maas, Head of Employer Branding at ZF. “This initiative underscores our commitment to innovation, not only within our product lines, which already benefit from X-Reality solutions, but also in our recruitment and employee engagement strategies.”

Centrally featured in the Metaverse is a global space that provides visitors with a wide array of information about the company’s objectives and global reach. Complementing this are five regional spaces, that spotlight specific countries and regions where ZF operates. These dedicated zones cater to the local nuances and professional opportunities available, showcasing the company’s extensive footprint and inclusive culture.

The Metaverse environment is equipped with several key features designed to enhance user interaction and engagement:

• Direct Recruitment Tools: Potential candidates can schedule one-on-one meetings with recruiters through an integrated online calendar available in each regional space. The candidate decides whether the meeting will take place via a video meeting tool or within a Metaverse interview room by using an avatar.

• Employee Spotlights and Live Events: The platform offers insights into the lives of employee ambassadors and hosts live events to facilitate real-time interaction and engagement.

• Interactive Coin Game: Users earn coins by engaging with various content, gamifying the learning experience about the company’s milestones and innovations.

In addition to external recruitment, the Metaverse serves an internal function by hosting virtual career fairs in the first step. These fairs allow hiring managers to promote open positions and interact directly with internal candidates in confidential virtual interview rooms, supporting the company’s focus on internal mobility and career development. Further internal use cases are currently being developed for global rollout.

For ZF Group it is important to provide new opportunities for our employees and to attract talent to support the company’s transformation, especially in future-oriented technology areas. The new Metaverse, has been largely developed with internal resources and supports in both tasks.